Free Essays on Marketing Plan

ABSTRACT Human Resource Management (HRM) involves several activities, which entails- Human Resource (HR) Planning, Selection, Performance Appraisal and Training. Bangladesh Paper Mills Dhaka, perform these activities widely. Important aspects of their HR activities are: - Systematic approach to HR Planning Job analysis and formal written job description for assessing current HR needs Maintaining computerized HR Information System Forecasting demand for and supply of HR considering all internal and environmental factors Formulating training based staffing strategies Regular review of existing HR planning procedures Proving Equal Employment Opportunity (EEO) irrespective of gender, age religious backgrounds of people Selecting employees through combinations of standardized employment selection tests Following formal and written Performance Appraisal (PA) procedures Applying standard methods of PA and ensuring feedback Providing continuous training and development programs to employees Some features of BPM’s HR activities are - A high difference between number of male and female employees exist. Not applying EEO for physically disabled persons. Age, religious or nationality diversity of employees in the company reflects current trend of Bangladesh culture in the respective areas. Along with performing these activities of HRM, BPM recognize contemporary HR problems and challenges such as- the challenge of fostering union-management relationship, discouraging sexual harassments, prevention of drug abuse. However Union doesn’t exist in BPM. Some features of Union in are: - Independent of management control Cooperative dependency But union members don’t take part in product pricing decisions and board meetings at BPM. Other important features of BPM in response to contemporary HR problems are: - Formal and written policies against sex... Free Essays on Marketing Plan Free Essays on Marketing Plan The current health situation in the state of Mississippi is disastrous. The state of MS has the highest percentage of obesity in the United States. The State Health Fact says that in 2001, 61% of Mississippians were obese compared to 56% for the rest of the U.S. Female obesity in the state was a whopping 54% as compared to the rest if the U.S. at 47%. Likewise, the obesity rate for males was 69% as compared to 65% in the rest of the U.S. These figures are alarming, and the MS State Health Department says it is only getting worse. In 2002, 36% of adults were obese and in 2003, 30% of MS high school students were reported to be obese. That equals 66% obesity for the entire state. With the state of MS in downward spiral for health, people need a lifestyle change. My goal is to start a Corporate Fitness plan. Under the current market situation, the company’s position is the creation and implementation of wellness programs. The basic market need is the reduction of corporate costs and the increase in employee efficiency that can be achieved through long-term wellness programs. The profile for Corporate Fitness’ (CF) customer consists of the following: the immediate geographic target is the state of Mississippi; the demographic makeup is 54% female, 69% male, and 36% of these individuals are adult; the behavioral factors are that the targets recognize the need for physical activity in their lives and are willing to utilize fringe benefits that are offered by their employer as part of their compensation package. Upon reviewing the possible competition, the two main competitors of Corporate Fitness are local YMCA’s, whose market is primarily lower-income families and/or students who want accessibility and affordability of fitness facilitates, and local fitness centers and gyms, whose market is primarily middle to upper class who generally are fitness seekers that have a daily regimen. Through threat and opportunity analysis... Free Essays on Marketing Plan I. Market Entry Strategy Happy Smile’s company objective was to provide consumers with a low priced quality product. It offered numerous types of toothpastes to consumers in order to give them the types of products that they wanted or needed. We wanted to achieve strong brand awareness in each of the five countries that we entered. In order to do so we chose to promote our product through advertising and salespeople which we felt would ease the infiltration of the market. The company’s top priority was to make a profit and through all of these strategies combined we were able to achieve this goal and turn a profit at the end of the eleventh year. By the end of the simulation Happy Smile reported successes in the markets we entered. Three of the markets entered reported a positive contribution. Total manufacturing sales reached 1,047.5 billion dollars. Most notably Brazil was our largest success with a profit of 20.4 million U.S. dollars and 23.1% share of manufacture sales, which was 497.3 million U.S. dollars. We were able to achieve an overall profit by a low cost of good sold and high brand equity. Our total cost of goods sold was 32.6%. Total brand equity achieved a score of 60. Nearly half of Brazil’s population (44.6%) was aware of our product. The mode of entry to each country was done in such strategic manner that the company could observe how the product demand trends occurred in each market before launching the entire product line into each market. Our company strategy was introducing a moderate number of SKUs during the first period each time a new market was entered. We then observed which product launching strategies worked best in each new country. Subsequently we applied what we noticed to be the brand’s strengths into creating a suitable market strategy for our product in each country. We initially entered Brazil because it had a large population and showed the most pro... Free Essays on Marketing Plan ABSTRACT Human Resource Management (HRM) involves several activities, which entails- Human Resource (HR) Planning, Selection, Performance Appraisal and Training. Bangladesh Paper Mills Dhaka, perform these activities widely. Important aspects of their HR activities are: - Systematic approach to HR Planning Job analysis and formal written job description for assessing current HR needs Maintaining computerized HR Information System Forecasting demand for and supply of HR considering all internal and environmental factors Formulating training based staffing strategies Regular review of existing HR planning procedures Proving Equal Employment Opportunity (EEO) irrespective of gender, age religious backgrounds of people Selecting employees through combinations of standardized employment selection tests Following formal and written Performance Appraisal (PA) procedures Applying standard methods of PA and ensuring feedback Providing continuous training and development programs to employees Some features of BPM’s HR activities are - A high difference between number of male and female employees exist. Not applying EEO for physically disabled persons. Age, religious or nationality diversity of employees in the company reflects current trend of Bangladesh culture in the respective areas. Along with performing these activities of HRM, BPM recognize contemporary HR problems and challenges such as- the challenge of fostering union-management relationship, discouraging sexual harassments, prevention of drug abuse. However Union doesn’t exist in BPM. Some features of Union in are: - Independent of management control Cooperative dependency But union members don’t take part in product pricing decisions and board meetings at BPM. Other important features of BPM in response to contemporary HR problems are: - Formal and written policies against sex...